Why is this tour special?

This program showcases two sides of Subotica:
the dazzling beauty of Art Nouveau architecture and the unique world of Serbian wines.

In the first part of the tour, we will visit the city’s most beautiful spots, learn their stories, discover iconic buildings, and understand how Subotica’s distinctive atmosphere came to be.

After sightseeing, we’ll head to a local wine bar to taste three or more excellent Vojvodina wines – accompanied by expert explanations.

Your guide will share fascinating insights, behind-the-scenes stories, and flavor histories that illuminate both the city and its wine region:

• How did Serbia become one of the Austro-Hungarian Monarchy’s most important centers for wine and grape production?
• Which grape varieties characterize the region (Kadarka, cuvées)?
• How is the city’s bourgeois culture connected to the traditions of winemaking?
• What role do local wineries play today?

This tour is a combination of culture + gastronomy + experience – the essence of Subotica.

What will you see? – Iconic city landmarks and traces of wine culture

Town Hall (exterior) – The queen of Art Nouveau

• Žolnai decorations, floral motifs
• The story of the city’s architectural golden age
• Secret details you wouldn’t notice on your own

Raichle Palace – One of the most beautiful Art Nouveau works

• The colorful, playful, dreamlike world of Ferenc Raichle
• The artist’s tragic fate and the history of the palace
• Ornamentation, symbols, and creative solutions

Synagogue (exterior) – A memory of a cultural golden age

• One of the most beautiful examples of Hungarian Art Nouveau in religious architecture
• The role of the Jewish community in the city’s trade and winemaking life

Main Square and historic streets

• The center of bourgeois life
• Stories of old wine taverns and cafés
• Multicultural atmosphere: Hungarian, Serbian, Bunjevac, and Jewish influences

The Wine Tasting – Flavors and Stories of Serbia

After the city tour, we’ll visit a local wine bar where you can:

• Taste 3–5 types of local wines (dry, red, white, or cuvées)
• Discover the secrets of the Vojvodina wine regions: their history comes alive, and you’ll learn about the region’s finest grape varieties
• Hear about the personal styles and techniques of local winemakers

The wine tasting is friendly, cozy, and conversational – true slow-living Serbian style.

What will we talk about? Special stories and background

• The role of wine culture in Subotica’s bourgeois life
• Legendary winemakers, family histories, and traditions
• What makes Vojvodina wines unique
• Why Kevidinka and Kadarka became regional icons
• How winemaking has evolved over the past 100 years
• Which wines pair best with local dishes
• This tour connects the city’s flavors with its stories.

Who is it for?

• Couples
• Groups of friends
• Small corporate teams
• Wine enthusiasts
• Travelers interested in culture

A must for wine lovers, but also perfect for anyone looking for a charming, relaxed experience.

Why is this tour better than a “simple walk”?

• Because you get the gastronomic experience alongside Subotica’s cultural side
• Because the guide presents both the city and the wine region expertly
• Because at the end of the tour we sit down together to taste – it’s an experience, not just information
• Because it gives a much deeper impression of Subotica than a standard city tour
   

What’s included in the tour?

✅ 3.5 hour guided city tour, including the wine tasting

✅ Wine tasting with 3–5 selections, customizable

✅ Wine knowledge explanations

✅ Photo stops and atmospheric locations

What’s not included?

❌ Transfers

❌ Additional food/drinks beyond the tasting

❌ Entrance fees (the tour includes exterior visits)

❌ Travel insurance